About Us

Sufi AS started in 1995 and is well-known for fish production and trade in Lofoten. The Olsen family was involved in shaping the fishing industry in the region. Their story began in Nesland, the southernmost part of Flakstadøya, where their great-great-grandfather was buying and drying fish. However, they faced problems in Nesland because the port conditions weren't good. So, in the 1960s, they made a bold decision to move their operations a few kilometers away to Sund in Lofoten. This move turned out to be very important for their success.

Edvard W. Olsen was a key person in guiding the Olsen family. He bought two small islands, which became the foundation for their business. With determination and a small freighter, Edvard started buying fish from the whole district, essentially starting over and changing their business.

In 1995, Edvard's son, Ståle Olsen, took over as the leader, and the company was renamed Sufi AS. Later, Ole Olsen, Ståle's son, became the general manager in 2017. Under Ole's leadership, Sufi AS became big players in the fish industry in Lofoten. They are known for being great stockfish producers in Norway. Today, Sufi AS is a symbol of the Olsen family's enduring dedication. Six generations of fish buyers and producers have worked hard to make the company what it is today. They started in Nesland and are now a big part of the fishing industry in Lofoten.